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Our proprietary data assets are utilized to support an organization's foundational need for success. Our database combines postal, email, phone, automotive, personality and mobile data, as well as 260+ selects to improve targeting.

V12 Group's Automotive Database is an aggregate file with in excess of 130 million total vehicle records included. The list is 100% "permission-able use" and has guaranteed deliverability of at least 94%. V12 Group is not just about autos; it also includes commercial vehicles, recreational vehicles, motorcycles and boats.

Size & Channels

+ 152 million automobile owners

+ 70 million unique households

+ 152 million make, model, year selectable

+ 20 million with email and matching postal address

+ 100 million with residential phone numbers (pre do not call scrubbing)

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Our Consumer Data

Our multi-channel consumer file is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. Our average CASS mail ready score is 99.2%

Size & Channels

+ 208 million individuals

+ 110 million U.S. households

+ 73 million opt in email records

+ 65 million records with email address and matching postal address

+ 114 million records with residential phone numbers (pre Do Not Call Scrubbing)

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Our Business Data

Our multi-channel Business Database is a hybrid file built from compiled and proprietary data sources and combines postal, email, and phone data, as well as more than 20+ selects to improve targeting. This includes firmagraphic and contact level demographic data.

Size & Channels

+ 17 million distinct companies

+ 42 million individual postal addresses

+ 14 million records with email address and matching postal address

+ 40 million records with business phone numbers

+ 33 million records with individual business title

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Our Personality Data (PYCO)

Your customers and prospects are not a set of attributes but rather a rich and diverse grouping of personalities. PYCO Personality Profiles provide a true 360 degree view of every adult individual beyond demographics.

Together PYCO and V12 Group offer the only source in the market to provide psychological, digital, demographic, and geographic information combined into 16 unique personality segments.

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